RARE 1903 BORDEN'S MALTED MILK ADVERTISING DIE-CUT LITHO STORE SIGN ~ 47" LONG For Sale
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RARE 1903 BORDEN'S MALTED MILK ADVERTISING DIE-CUT LITHO STORE SIGN ~ 47" LONG:
RARE! ANTIQUE CIRCA 1903 BORDEN'S MALTED MILK 3 PANEL STORE WINDOW DISPLAY SIGN
RARE 1903 BORDEN'S MALTED MILK ADVERTISINGDIE-CUT LITHO STORE SIGN ~ 47" LONG
Click images to enlargeDescription
Very rare, LARGE, original heavy die-cut cardboard Borden's Malted Milk triple panel window or store display sign. This would have been produced for an apothecary, pharmacy, drug store or even later in a soda fountain.This wonderful advertising display sign is an authentic antique and was produced about 1903.
This sign is three panels wide and is made so that it can be folded for shipping or storage. Closed, it measures about 16-1/4" x 25-3/4". Open it is about 47" wide x 25-3/4" tall. It was designed to be free standing but there are some pin holes at the corners from hanging on a wall at some earlier time.
The centerpiece is a die cut square jar of BORDEN'S MALTED MILK that has a screw top and reads: BEST QUALITY PREPARED BY BORDEN'S CONDENSED MILK CO. NEW YORK, U.S.A. This is aseparatepart of the sign and extends forward 4-1/2". It is done with the use of a vertical piece of cardboard on each side of the center piece.This gives the jar a 3D effect.
The left panel, at the top, has a colored lithograph of a woman in bed with a glass of malted milk. Below the caption reads: REBUILDS HEALTH SPEEDILY AND SURELY.
Below is a lithograph of a young boy wearing a jacket and hat, holding a glass of malted milk in one hand, and a wooden bat in the other. The caption reads: THE AFTERNOON 'SMACK' WHOLESOME - EASILY DIGESTED.
The far right panel has a lithograph at the top of a businessman reading papers near a window. The caption reads: NUTRITIOUS TIME SAVINGS LUNCHEON - A FOOD DRINK.
Below is an elderly woman holding a glass of malted milk, and reading a book in her easy chair. The caption reads: HOT AT NIGHT ~ INDUCES REFRESHING SLEEP.
The sign is in very good condition with a few marks, and tack or pinholes from hanging on a wall. There is a couple of vertical pieces of clear tape on the back for extra reinforcement. The back has some old stains when found instorage. There are no odors. I have had this displayed as my collection centerpiece for almost 40 yrs.
In the last photo,I placed a 5 lb. malted milk tin (NOT INCLUDED) in front of the display to show the scale.
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