1971 21'x10 7Up UnCola Milton Glaser billboard poster Like No Cola Can soda sign For Sale
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1971 21'x10 7Up UnCola Milton Glaser billboard poster Like No Cola Can soda sign:
Giant 21' x 10' 7Up UnCola original unused vintage paper billboard
Title/Nickname: "Like No Cola Can"
Illustrator: Milton Glaser (also created the "I [heart] NY" logo in 1977)
Rainlap Code #: 71134 per the Rainlap Diagram on the back side of upper left panel A1 (see image 12)
Number of Panels: 12(each panel is 43" wide x 59" tall with 1" overlaps at interior edges to shed rain water)
Assembled Size: 21'-1" x 253" x 117", or 643 cm x 297 cm)
Copy Number: 2 of 2 in my collection. This isONEof onlyTWO KNOWN COPIESof this image in ANY SIZE (and the twin copy is also in my possession).- - - UNBELIEVABLY RARE - - -
Printed Signature: unsigned
Condition: Excellent, some water staining on the back side in 2 spots (image 12), but barely visible on the front due to the dark ink.
Milton Glaser(born 6/26/29)co-foundedthe prestigious "Push Pin Studios" with Seymour Chwastand Edward class="MsoNormal">This billboard, and its twin copy were both acquired from someone in the outdoor sign (billboard) business that wisely set a pair of these aside decades ago thinking that they were special. They are...MG's own archivist can't even find a copy of this treasure in his collection, but two independent booklets* from the early 1970's directly attribute this image to him (images 3-4).
MG created the famous Bob Dylan album poster insert in 1967 (over 6 million copies) and the world famous "I [heart] NY" logo in 1977 (among many more). The two 7Up UnCola billboard and poster images in my collection fall in between those 2 landmark illustrations during the Push Pin Studios era.
"Well, basically the idea of being 'turned on' by 7Up was buried somewhere in my consciousness, and I transferred that feeling into a visual pun. The word 'can' was my focal point. To make something extraordinary happen out of this particular can seemed like the right attitude to have at the time. Graphically, it's an interphasing of two phenomena - electricity and 7Up".
-Milton Glaser (commenting on his concept for this image)
In 2015 Milton Glaser stated that “Trying to sell people a bottle of soda is as dangerous as giving them an armed weapon." Well, he'd probably disown his 7Up images today, but early in his career a commission was a commission and meant bread on his table.
Image 1: This is a PhotoShopcomposite of 2 different images. The background is the Kimbell Art Museum in Ft. Worth, TX. Then I superimposed and skewed a photocollage of my actual 21'x10' vintage 7Up UnCola paper billboard over the top. The real paper billboard is comprised of (12) panels at 43" w x 59" high each assembled in a 'rainlap' sequence to shed water for the 30-90 days that they were typically pasted up on structures.
Image 2 is a photo collage of one of my 2 full size "Like No Cola Can" billboards. In reality the colors match perfectly across all 12 panels, but the light meter on my camera is easily tricked causing some variation from panel to panel.
Image 3 is a double page spread featuring Milton Glaser and this image in a 1971 or '72 American Contemporary Graphics booklet* featuring many of "The UnCola" artists.
Images 4-5 are double page spreads from aSimpson Lee Paper quarterly "Dimensions" booklet* which was dedicated entirely to "The UnCola" ad campaign. It datestoabout the Fall of 1973. Pages 9-10 featured this billboard image along with other ones by John Alcorn (UnCanny In Cans) and Pat Dypold (Tastefully Yours). Pages 23-24 feature the only other image he produced for The Seven Up Co. (see next image 6) paired with "The Light Shining Over The Dark" by Pat Dypold.
Image 6 is one of my 60" x 36" "Don't Be Left Out In The Cola" posters* (see one of my other listings) that was also done by Glaser at about the same time (1971). It too was issued in billboard format but the only sighting to date is recorded in a photo of it installed as did locate the original for the 2nd DBLOITC billboard image and other rough study sketches.
Images 7-8: It was only natural that the creators of Mad Men turned to Milton Glaser when commissioning the commemorative poster for their final Season 7 (set in 1969) which aired in the spring of 2014 (image 7*). Compare the colors and style from this 1971 billboard, the 2014 Mad Men poster and lightning bolt he illustrated in 1970 (image 8* - original art for ‘Gian Carlo Menotti’s Help, Help, The Globolinks!’) and you'll see the consistency in his style over the decades.
Images 9-12 show individual panels of the billboard by themselves or laid on the ground. Please note the water stain on the back of folded up, top left Panel A1 in image 12. You'll also see water wrinkling in the dark ink area on the unfolded panel below the folded one. The staining is not that apparent being in the dark background.
To my knowledge, this was NEVER offered to the general public in any size therefore the number of potential surviving copies is greatly diminished.
Each of the 12 offset lithographically printed paper panels (6 panels wide x 2 tall) is 43" wide x 59" tall with 1" overlaps strategically placed to shed rain water when mounted per the rainlap diagram printed on the back side of upper left Panel A1.The panels are VERY vibrant, well preserved and do not appear to ever have been displayed. Small initialed registration marks can be seen in the corners of the individual panels if you look closely. Those helped the printers properly align the paper as it passed over each of the Cyan, Magenta, Yellow & Black (CMYK) ink rollers. The back side of the edges may or may not (I'll update later) already have or need a small amount of acid-free scrapbooking tape (available on-line or from Michael's) to reinforce minor 1/2" - 2" rips at edges and weakened fold lines.Some minor touch-ups with colored pencils or markers may be present.
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world.To learn more about this award winning ad campaign, search for in-depth articles by Collectors Weekly (Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ Food's (7Up The UnCola Posters) blogs.Alternately, search <7Up UnCola> on flickr dot com and you'll quickly find out more about these art competition winning advertising images issued in the late 60's & early 70's:
These outdoor ads (billboards) were commissioned by the J. Walter Thompson [advertising] Co. of Chicago (JWT) between 1969 and the mid-1970's.I consider them the "Midwest Mad Men".Most of the 54+ extremely colorful billboard & poster images were illustrated by invited outside freelance artists who were allowed to sign their names on the originals if desired - not all did. If their design was selected, they received $2,000 for the final artwork. My collection includes at least one each of over half of the billboards and only my duplicate copies are being offered for sale.A few images were produced in-house at JWT, and never with the artist's name on them.JWT wisely chose to invite only up and coming artists and not well known graphic stars so as not to let their notoriety overshadow the 7Up product itself.FYI - Peter Max did NONE of the 7Up posters, contrary to popular belief.This famous ad campaign increased sales by 30% in a short time and rescued Seven Up from near bankruptcy. Since then they've lost their fizz.
Many of the artists have gone on to great fame in the graphics community Milton Glaser (I [heart] NY logo) (Mad Men final Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios) with Isadore Seltzer (Push Pin), John Alcorn (Push Pin),Barry Zaid (Push Pin),Kim Whitesides, Jacqui Morgan, Simms Taback (1st Happy Meal Box in Smithsonian & Caldecott Honor for children's books), Skip Williamson (underground comics), Robert Abel (1st Tron movie animations), Charlie White III (permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Pat Dypold, Bob Taylor, Tom Kamifuji (original rainbow logo for Apple), Bill Bosworth, Ed George, Joanne _ and probably several others.
From time to time Seven Up offered other billboard and poster images to the general public for prices ranging from $0.50 to $1.50 for posters and $3.50 up to $8.50 for billboards.My collection also includes a number of billboard & poster offers that helps me to pin down issue dates.
Check out this recent 69 second 7Up Vintage Limited Edition Art Series video that features several 7Up UnCola images from my collection:
Check back regularly to see my rotating stock of other poster offerings, including many more smaller 7Up UnCola posters.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only.Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals.I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists.Thanks, and enjoy. - - -
This is a vintage item and is not in perfect condition.Please view all of my high resolution photos and contact me if you would like to see any more.Shipping will be to verified addresses only.A Delivery Confirmation may be required.International sales will be shipped via 's Global Shipping Program only.International buyers are responsible for all import fees, taxes and customs delays and I will not mark this as a "gift" to circumvent import fees.
Local pick-up in Dallas, TX is OK (contact me before paying).
* = As a clarification, this listing is for one billboard only consisting of multiple panels.All other objects included in the listing photos are for reference only unless noted otherwise.Shipping will originate from U.S.A. Zip Code 75287.