1951 Christmas Tree HUGE OUTDOOR BILLBOARD Genesee Beer Sign 19' x 9' Rochester For Sale
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1951 Christmas Tree HUGE OUTDOOR BILLBOARD Genesee Beer Sign 19' x 9' Rochester:
Note: You are offerding on the Genesee billboard. The last two pictures show a Hamms billboard to illustrate what it looks like when adhered to wood or a wall.
This is a one and only original 1951 Genesee Outdoor Billboard that was never used or applied to anything. It comes in segments that can be easily flattened and pieced together (as seen in the picture). See the third picture with the 6' tall man standing next to it to get an idea of size/scale. It's roughly 19 feet x 9 feet--huge!
The fifth picture shows it from a 1951 advertising journal, which is why I can confidently date it to that specific season in 1951.Fantastic composition with a striking Christmas tree and huge long-neck bottle. Colors are bright and vibrant. This billboard had sat folded and protected from the elements for over 60 years in a file drawer in the adv. company's archives. You could easily flatten it and adhere it to a plywood surface, mounted on a wall, foam core, or some other light material, then mount it to the wall, so the billboard itself could be removed in the future if the owner desires. Of course, it can be adhered to a wall directly, using simple wheat paste that is easy to make. Each city in the U.S. has professional billboard installers and I recently found some guys who work for Comcast who put up two similar size billboard from me inside brewpubs in Oakland and Berkeley, CA and they look great--see last two pictures to get a sense for what it looks like on the wall. You can't even see the folds in the paper once they are mounted. They charged me $200-250 to do it, and have colleagues in other cities that can do this for you for that amount or less. I'd dare say that this is a one-of-a-kind item, as all other ones were used outdoors in 1951 when Genesee launched this campaign. Perfect for a pub, restaurant, ale house, brewpub, or a very large wall in a private home, barn or Man-Cave. Some people get creative, and use parts of the billboard in one space and the other parts of the billboard in other spaces, which makes a room look pretty cool. Recently the Triple Rock Brewing Company of Berkeley, CA bought a Hamm's billboard from me and if you google "Triple Rock Hamms Billboard" and check out the images, you can see pictures of it in their space BESIDES THE ONES I HAVE POSTED.This is a statement piece. If you put it up on the wall, you won't need another sign on that wall (or perhaps even in the entire room!), as it is impressive in its size and color composition.No reserve, as always with all of my sales.